Marketing and Business have been always about pleasing people. The only thing that happened is that many people got caught up with making business efficient and operationally perfect, forgetting the reason of their existence. That's how Harvard defines Marketing (bold is mine):
"Marketers concern themselves with acquiring and retaining customers, who are the lifeblood of an organization. They attract customers by learning about potential needs, helping to develop products that customers want, creating awareness, and communicating benefits; they retain them by ensuring that they get good value, appropriate service, and a stream of future products. The marketing function not only communicates to the customer, but also communicates the needs of the customer to the company. In addition, it arranges and monitors the distribution of products and/or services from company to customer."
I happen to read this Metacool post as I am reading Sala-i-Martin's book "The Liberal economics for noneconomist and non liberales" where he stresses the value of free market as an environment where a company that tries to make their customers happy (i.e. give them what they need/desire/crave for) succeeds, and the one that does not just plainly disappears because is 'useless' for society.
Picture: Serpentine Gallery 2010, Jean Nouvel
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Marketing can be defined as 'whatever you do to promote and grow your business' including market research, advertising, publicity, sales, merchandising and distribution. With traditional marketing techniques all of these things are delivered in print format or in person.
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