The battle for the name of the next big business competency

Some call it "Design thinking" but Roger Martin, in a move that clearly tries to position Rotman as a a Business school with a signature approach related to innovation, is calling it Integrative Thinking, both in his book "The Opposable Mind: How Successful Leaders Win Through Integrative Thinking" and on this winter again in the Rotman Magazine issue "Thinking about thinking".

In these times of change and shift in the business milieu, which will be the term that will stick in the years to come?



Picture: Bruce Nauman neon sculpture