Planning can make a demerger much cheaper

What happens when the partners of one of the the most successful architecture studios in the world decide to split? How do they go about marketing themselves and talking about their shared successful past? how do they do this in a cost effective way?

That's what has happened with the London-based studio FOA. Its partners, Alejandor Zaera-Polo and Farshid Moussavi, have set up shop independently and in a move that might seem surprising at first, they have created their websites with an identical template. Where is the differentiation? Are you doing the same again? Are you together again but in different offices?

The probable answer is that when the time came to create their online presence, they must have thought: "wait a second.. we have been together for many years. we virtually the exact same portfolio, awards, exhibitions, and publications. Why should we pay twice to make websites that are going to have almost the same content? Let's hire a designer who can create a flexible design and once this is created and loaded with the common content, then we will go ahead and change the about info, partners, jobs, and contact info".

A professional divorce is an expensive event (basically you have to replicate everything you had twice), and what better way to start saving pennies than by staying together a bit longer (if the whole thing ends in a friendly way), just enough to plan a smart and cheap demerger.


AZPA website: http://azpa.com/
Farshid Moussavi website:  http://www.farshidmoussavi.com/