Chip efficiency and the reason why they call it "food industry"

A fantastic example where business obsession on efficiency and homogeneity produces a pop product that can barely be called food.

The business drive:

"Pringle's invention aimed to create chips that were "uniform in size, shape, color, color, and in all other characteristics" and that were of such uniformity that they could be "economically packaged in a very compact manner as to exclude any appreciate quantity of air."

...and the resulting food artifice:

"He didn't patent anything that was exactly a Pringle; that is to say, he had not quite gotten to the idea of chopping up all the potatoes, drying them into flakes, and then making a dough out of them, which is cooked into a saddle-shaped, potato chip-like food."

[The Atlantic]