- [wikipedia.org] "Citizen science is a term used for projects or ongoing program of scientific work in which individual volunteers or networks of volunteers, many of whom may have no specific scientific training, perform or manage research-related tasks such as observation, measurement or computation.
The use of citizen-science networks often allows scientists to accomplish research objectives more feasibly than would otherwise be possible. In addition, these projects aim to promote public engagement with the research, as well as with science in general. Some programs provide materials specifically for use by primary or secondary school students. As such, citizen science is one approach to informal science education."
Significance
- Citizen science leverages the enthusiasm of amateur science lovers to conduct very basic data collection tasks that simply require basic scientific skills and a personal interest to conduct
- A lot of people within a company have in one way or another contact with customers/users and constantly gain insights on how are they using their products and/or services: sales, engineering, support, partners, etc..
- Companies can use the same 'citizen science' concept for allowing all customer-interacting employees to contribute with their customer insights to a central repository, where these data will be available to anyone within the company who can act on it and turn it into an improvement or innovation.
Suspicion
- As good as the citizen science model works for passionate amateurs: in which ways companies can incentive their employees to contribute with their customer insights?
- Can a 'pay-per-insight' incentive model succeed without being abused?
- How do you ensure insights quality if you are paying per amount of insights?
Self-teaching
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