- Came across today an article that talks about how abstract/simple/minimal experiences have the tendency to be accompanied or adorned by surrounding artifacts to complete its significance. "Kodwo Eshun claim was (in his 1998 book 'More brilliant than the sun') that, as the sound became more abstract and impersonal, the obstensibly peripehral material that surrounded and packaged it - the sleeves, the titles, the online communiques - bore all the conceptual weight" [via The wire magazine, issue 285]
- Products and experiences can be very cheap to create (made of simple elements) but at the same time be very meaningful for people as long as the concepts, emotions, and cultural values around them are valued by people and are holistically transmitted (by means of product semiotics, rituals, history, narratives, ads, accessories, etc..)
- Will we ever see a completely dematerialized society where products have been reduced to its minimal form and 99% of its value comes from its surrounding intangible artifacts?
PS: don't ask me why but while writing this post I could not help thinking about Glenn Murcutt and his simple yet inspiring architecture
Photo: Donald Judd
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