Now that design thinking is hotter than ever, and people with this skill are in high demand by all I-want-to-be-innovative companies, it is probably the right time to think, who will fulfill the demand of training professionals with such skill?
Right now design schools (think about ID, d.school, CCA, etc.) have the knowledge (and brand) exclusivity on the skill. They claim to have the best intellectual natural fit to teach it and feel quite confident they are in a fantastic position to take economic and intellectual advantage of this new fad.
But what about business schools that have to satiate the thirst of MBA students that suddenly want to be as creative as the hippie design students they used to dismiss not so long ago so they can become the 'innovators of the future'? With their fat budgets and their attention to market demands, business schools have already started to put together programs that combine business knowledge and creative knowledge - a few examples I have come across: Zollverein School, 180 Academy, Rotman's MBA in Business Design, and many more.
With the budgets they manage (specially the big ones) and with so much competitiveness in the business school market, there is no doubt that if they are not there today (because they don't have the right talent or the mindset), they will surely be there in the next years, with very powerful programs and attracting all the business suits that dared to hesitate between going to an artsy design school for their master (let's face it, not classy at all in your business resume) or going to a habitat that feels more natural to them which is no other than a business school.
Right now design schools (think about ID, d.school, CCA, etc.) have the knowledge (and brand) exclusivity on the skill. They claim to have the best intellectual natural fit to teach it and feel quite confident they are in a fantastic position to take economic and intellectual advantage of this new fad.
But what about business schools that have to satiate the thirst of MBA students that suddenly want to be as creative as the hippie design students they used to dismiss not so long ago so they can become the 'innovators of the future'? With their fat budgets and their attention to market demands, business schools have already started to put together programs that combine business knowledge and creative knowledge - a few examples I have come across: Zollverein School, 180 Academy, Rotman's MBA in Business Design, and many more.
With the budgets they manage (specially the big ones) and with so much competitiveness in the business school market, there is no doubt that if they are not there today (because they don't have the right talent or the mindset), they will surely be there in the next years, with very powerful programs and attracting all the business suits that dared to hesitate between going to an artsy design school for their master (let's face it, not classy at all in your business resume) or going to a habitat that feels more natural to them which is no other than a business school.
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